AureusDrive – the smart Lucerne alternative to Stromer e-bikes

Switzerland is known for its high-quality e-bikes – and brands such as Stromer have coined the term ‘S-Pedelec’ worldwide. But while Stromer is primarily active in the premium segment, another Swiss manufacturer is focusing on smart innovation, regional proximity and a fair price-performance ratio: AureusDrive from Lucerne.

So if you’re looking for a Swiss e-bike with power, style and reliability, you should take a closer look at the models from AureusDrive – they are the smart and affordable alternative to Stromer e-bikes.


The Stromer e-bike alternative:
Swiss engineering & affordable

While current Stromer e-bikes often cost between 8,000 and 12,000 Swiss francs, AureusDrive offers models with comparable performance starting at around 5,000 to 6,990 Swiss francs.

The goal: high-quality mobility for everyone, not just a select few.
AureusDrive develops, programmes and assembles its e-bikes in Lucerne – by Swiss engineers, for Swiss roads. The brand thus combines down-to-earthness, durability and enthusiasm for technology into a strong overall package.


The Stromer e-bike alternative:
Performance & technology – keeping pace on equal terms

Stromer is known for its powerful motors and impressive ranges. But AureusDrive also impresses with its power and precision:

  • PowerDrive PINION – the new flagship among AureusDrive speed pedelecs
    • 1,000W rear wheel motor, 55 Nm torque
    • 1,440 Wh battery with a range of up to 200 km
    • Low-maintenance PINION C1.9 gear hub
    • Gates carbon belt drive
    • High-quality components from Tektro, Schwalbe & Litemove

In comparison: Stromer offers similar performance data – but at a significantly higher price.

The key difference: AureusDrive programmes its motor control itself in Lucerne.

This means that the riding behaviour is optimally tailored to Swiss topography, riding habits and energy efficiency – no standard programme, but genuine Swiss fine-tuning.


The Stromer e-bike alternative:
Battery & maintenance – designed with practicality in mind

One major advantage of AureusDrive, which it shares with Stromer e-bikes:
the batteries are removable, which makes charging at home or at work much easier.

AureusDrive also scores highly in terms of maintenance: All models can be serviced at non-brand-specific workshops – spare parts and service are available transparently. This makes the e-bikes attractive in terms of long-term maintenance and saves time on servicing.


The Stromer e-bike alternative:
Customer feedback & community

Many customers report that they originally had their eye on a Stromer – but after a test ride with AureusDrive, they consciously chose the Lucerne e-bike. Their reasons:

  • Natural, powerful riding experience
  • Uncomplicated maintenance and honest customer service
  • No unnecessary apps or system ties
  • Personal advice directly from the manufacturer

The Stromer e-bike alternative:
Everything from a single source – with H-Plus for greater safety and comfort

Another advantage that sets AureusDrive apart from many other brands is its close collaboration with H-Plus – a specialist in intelligent safety equipment for e-bikes.

Whether you’re looking for smart helmets with integrated lighting systems, reflective safety jackets with protective padding or non-slip gloves for better control – at AureusDrive, you can get everything from a single source.

The perfectly coordinated combination of AureusDrive e-bikes and H-Plus safety equipment not only ensures greater safety on the road, but also a harmonious overall look in terms of design and function.

This makes every e-bike purchase from AureusDrive a well-thought-out mobility package – developed in Switzerland, for Switzerland.

Seniorenpaar mit H+ E-Bike Helm in Schwarz und Weiss, mit transparentem und abgedunkeltem Visier.

The Stromer e-bike alternative:
Best value for money with Lucerne DNA

AureusDrive is not in direct competition with Stromer – instead, it offers a different, down-to-earth solution for people who commute daily, value quality and don’t want to invest large sums of money.

Whether you choose a 25 km/h e-bike or a 45 km/h S-pedelec:
With an AureusDrive, you ride Build in Lucerne, efficiently and with an excellent riding experience – and at a price that will win you over.


The Stromer e-bike alternative:
Who is AureusDrive the right choice for?

AureusDrive appeals to riders who:

  • commute daily and are looking for a robust, powerful e-bike,
  • appreciate Swiss quality,
  • value fair prices and local development,
  • and want to ride a durable e-bike.

With models such as the PowerDrive PINION (speed pedelec up to 45 km/h) and the DailyDrive (25 km/h & 45 km/h e-bike), AureusDrive covers a wide range of needs – from daily commutes to weekend tours.



Test it for yourself and feel the drive

See for yourself how the PowerDrive PINION, Power45 or DailyDrive feel to drive. Arrange a free test drive today with an AureusDrive partner near you or visit us at one of our own locations.


Our models full of drive:

Further contributions