AureusDrive – the smart Lucerne alternative to Stromer e-bikes
Switzerland is known for its high-quality e-bikes – and brands such as Stromer have coined the term ‘S-Pedelec’ worldwide. But while Stromer is primarily active in the premium segment, another Swiss manufacturer is focusing on smart innovation, regional proximity and a fair price-performance ratio: AureusDrive from Lucerne.
So if you’re looking for a Swiss e-bike with power, style and reliability, you should take a closer look at the models from AureusDrive – they are the smart and affordable alternative to Stromer e-bikes.
The Stromer e-bike alternative:
Swiss engineering & affordable
While current Stromer e-bikes often cost between 8,000 and 12,000 Swiss francs, AureusDrive offers models with comparable performance starting at around 5,000 to 6,990 Swiss francs.
The goal: high-quality mobility for everyone, not just a select few.
AureusDrive develops, programmes and assembles its e-bikes in Lucerne – by Swiss engineers, for Swiss roads. The brand thus combines down-to-earthness, durability and enthusiasm for technology into a strong overall package.

The Stromer e-bike alternative:
Performance & technology – keeping pace on equal terms
Stromer is known for its powerful motors and impressive ranges. But AureusDrive also impresses with its power and precision:
- PowerDrive PINION – the new flagship among AureusDrive speed pedelecs
- 1,000W rear wheel motor, 55 Nm torque
- 1,440 Wh battery with a range of up to 200 km
- Low-maintenance PINION C1.9 gear hub
- Gates carbon belt drive
- High-quality components from Tektro, Schwalbe & Litemove
In comparison: Stromer offers similar performance data – but at a significantly higher price.
The key difference: AureusDrive programmes its motor control itself in Lucerne.
This means that the riding behaviour is optimally tailored to Swiss topography, riding habits and energy efficiency – no standard programme, but genuine Swiss fine-tuning.
The Stromer e-bike alternative:
Battery & maintenance – designed with practicality in mind
One major advantage of AureusDrive, which it shares with Stromer e-bikes:
the batteries are removable, which makes charging at home or at work much easier.
AureusDrive also scores highly in terms of maintenance: All models can be serviced at non-brand-specific workshops – spare parts and service are available transparently. This makes the e-bikes attractive in terms of long-term maintenance and saves time on servicing.

The Stromer e-bike alternative:
Customer feedback & community
Many customers report that they originally had their eye on a Stromer – but after a test ride with AureusDrive, they consciously chose the Lucerne e-bike. Their reasons:
- Natural, powerful riding experience
- Uncomplicated maintenance and honest customer service
- No unnecessary apps or system ties
- Personal advice directly from the manufacturer
The Stromer e-bike alternative:
Everything from a single source – with H-Plus for greater safety and comfort
Another advantage that sets AureusDrive apart from many other brands is its close collaboration with H-Plus – a specialist in intelligent safety equipment for e-bikes.
Whether you’re looking for smart helmets with integrated lighting systems, reflective safety jackets with protective padding or non-slip gloves for better control – at AureusDrive, you can get everything from a single source.
The perfectly coordinated combination of AureusDrive e-bikes and H-Plus safety equipment not only ensures greater safety on the road, but also a harmonious overall look in terms of design and function.
This makes every e-bike purchase from AureusDrive a well-thought-out mobility package – developed in Switzerland, for Switzerland.

The Stromer e-bike alternative:
Best value for money with Lucerne DNA
AureusDrive is not in direct competition with Stromer – instead, it offers a different, down-to-earth solution for people who commute daily, value quality and don’t want to invest large sums of money.
Whether you choose a 25 km/h e-bike or a 45 km/h S-pedelec:
With an AureusDrive, you ride Build in Lucerne, efficiently and with an excellent riding experience – and at a price that will win you over.
The Stromer e-bike alternative:
Who is AureusDrive the right choice for?
AureusDrive appeals to riders who:
- commute daily and are looking for a robust, powerful e-bike,
- appreciate Swiss quality,
- value fair prices and local development,
- and want to ride a durable e-bike.
With models such as the PowerDrive PINION (speed pedelec up to 45 km/h) and the DailyDrive (25 km/h & 45 km/h e-bike), AureusDrive covers a wide range of needs – from daily commutes to weekend tours.
Conclusion: AureusDrive – Swiss engineering with traction and drive
Stromer undoubtedly stands for premium performance – but AureusDrive shows that Swiss engineering can also be affordable, accessible and cleverly implemented.
If you value quality, performance and authenticity, AureusDrive offers the perfect combination of power, range and everyday practicality – made in Lucerne.
Test it for yourself and feel the drive
See for yourself how the PowerDrive PINION, Power45 or DailyDrive feel to drive. Arrange a free test drive today with an AureusDrive partner near you or visit us at one of our own locations.
Our models full of drive:
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