E-bikes on sale – how to find real bargains (including Black Friday tips)

E-bikes have long been one of the most popular means of transport in Switzerland – and at the same time one of the biggest investments in everyday life. No wonder that search terms such as e-bike sale, e-bike promotions, e-bike discount, Black Friday e-bike or cheap speed pedelec are in particularly high demand every year.

But one thing is crucial:

An e-bike may be discounted – but it should never be ‘cheap’.
This is exactly where AureusDrive comes in: Swiss quality, developed in Lucerne, with attractive pricing models that remain fair.

This guide shows you what to look out for – and why AureusDrive is a particularly smart choice if you are looking for a high-quality, durable e-bike at a fair, attractive price.


E-bike sale ≠ compromises

Discounts yes – loss of quality no

Many brands attract customers with huge discounts – often because they need to dispose of remaining stock, old battery technology or overproduced models.

AureusDrive takes a different approach:

  • No artificially inflated RRP
  • No non-transparent discount tricks
  • No inferior models being sold off

Instead:

  • Honest, meaningful discounts on new bikes,
  • fair promotions on used bikes and demonstration models,
  • Consistent Swiss development and manufacturing quality.

A discounted AureusDrive remains a fully-fledged premium product – never a ‘cheap bike’.


Black Friday sale & seasonal promotions – but with Swiss down-to-earthness

Black Friday in November is one of the most popular times for e-bike purchases in Switzerland. Many suppliers reduce their stock or offer attractive promotions on previous year’s models, demonstration bikes or test vehicles.

Particularly popular:

  • heavily discounted second-hand models
  • discounts on demonstration bikes
  • accessory bundles

Yes, AureusDrive also offers discounts on e-bikes/S-pedelecs at peak times such as Black Friday, in spring or at the change of seasons.

The difference:

  • We discount genuine models, not artificially inflated ones.
  • The quality remains the same.
  • All discounts are transparent.

Whether it’s a new bike, a demonstration model or a used bike: AureusDrive remains technically unchanged and first-class.


What you really need to look out for in e-bike sales

1. Battery quality – the most expensive component

Many cheap sale e-bikes have batteries with low capacity or unknown cells.
AureusDrive uses Samsung cells, built into robust, removable batteries with up to 1440 Wh.

👉 A discounted AureusDrive model offers the same premium battery quality as the same new bike outside of the sale.


2. Motor – performance, repairability, service life

While many brands replace (and dispose of) motors completely, AureusDrive opens the motors and repairs components individually.

This is:

  • more sustainable
  • cheaper to maintain
  • more durable
  • more customer-friendly

3. Safety & equipment – no compromises on sale

With many brands, you have to buy lights, mudguards, luggage racks or rear-view mirrors unnecessarily.

With AureusDrive, everything is already included in the base price.

  • Lights
  • Mudguards
  • Luggage rack
  • Rear-view mirror
  • High-quality brake system
  • Etc.

👉 Whether reduced or full price – full equipment, no ‘light version’.


4. Service & repairs – no special monopoly

E-bikes from other brands can be problematic because:

  • spare parts are becoming scarce
  • only authorised workshops are allowed to repair them
  • the software is locked

AureusDrive deliberately works openly:

multi-brand workshops, spare parts accessible, constantly growing partner network that will soon cover the whole of Switzerland

DailyDrive Modell mit Kettenantrieb in airy blue an dem eine Orthliebtasche angebracht wird von einem Mechaniker.

What makes AureusDrive special in the sale

1. Discounts on new bikes

On selected models and promotions – but always without compromising on quality.

Ideal for commuters who want a premium e-bike at a special price.

2. Approved used bikes

Well-maintained returns or trade-in models, tested and with a warranty.

3. Demonstration models from partners & our own stock

Virtually new, driven several times over short distances – great price.

Everything online in the shop or directly on site in a branch.



A sale e-bike can be a risk – unless it’s an AureusDrive

For anyone looking for a reliable, high-quality e-bike that’s suitable for everyday use, a sale AureusDrive is a smart choice.


Our models full of drive:

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