E-bikes on sale – how to find real bargains (including Black Friday tips)
E-bikes have long been one of the most popular means of transport in Switzerland – and at the same time one of the biggest investments in everyday life. No wonder that search terms such as e-bike sale, e-bike promotions, e-bike discount, Black Friday e-bike or cheap speed pedelec are in particularly high demand every year.
But one thing is crucial:
An e-bike may be discounted – but it should never be ‘cheap’.
This is exactly where AureusDrive comes in: Swiss quality, developed in Lucerne, with attractive pricing models that remain fair.
This guide shows you what to look out for – and why AureusDrive is a particularly smart choice if you are looking for a high-quality, durable e-bike at a fair, attractive price.
E-bike sale ≠ compromises
Discounts yes – loss of quality no
Many brands attract customers with huge discounts – often because they need to dispose of remaining stock, old battery technology or overproduced models.
AureusDrive takes a different approach:
- No artificially inflated RRP
- No non-transparent discount tricks
- No inferior models being sold off
Instead:
- Honest, meaningful discounts on new bikes,
- fair promotions on used bikes and demonstration models,
- Consistent Swiss development and manufacturing quality.
A discounted AureusDrive remains a fully-fledged premium product – never a ‘cheap bike’.
Black Friday sale & seasonal promotions – but with Swiss down-to-earthness
Black Friday in November is one of the most popular times for e-bike purchases in Switzerland. Many suppliers reduce their stock or offer attractive promotions on previous year’s models, demonstration bikes or test vehicles.
Particularly popular:
- heavily discounted second-hand models
- discounts on demonstration bikes
- accessory bundles
Yes, AureusDrive also offers discounts on e-bikes/S-pedelecs at peak times such as Black Friday, in spring or at the change of seasons.
The difference:
- We discount genuine models, not artificially inflated ones.
- The quality remains the same.
- All discounts are transparent.
Whether it’s a new bike, a demonstration model or a used bike: AureusDrive remains technically unchanged and first-class.

What you really need to look out for in e-bike sales
1. Battery quality – the most expensive component
Many cheap sale e-bikes have batteries with low capacity or unknown cells.
AureusDrive uses Samsung cells, built into robust, removable batteries with up to 1440 Wh.
👉 A discounted AureusDrive model offers the same premium battery quality as the same new bike outside of the sale.
2. Motor – performance, repairability, service life
While many brands replace (and dispose of) motors completely, AureusDrive opens the motors and repairs components individually.
This is:
- more sustainable
- cheaper to maintain
- more durable
- more customer-friendly

3. Safety & equipment – no compromises on sale
With many brands, you have to buy lights, mudguards, luggage racks or rear-view mirrors unnecessarily.
With AureusDrive, everything is already included in the base price.
- Lights
- Mudguards
- Luggage rack
- Rear-view mirror
- High-quality brake system
- Etc.
👉 Whether reduced or full price – full equipment, no ‘light version’.
4. Service & repairs – no special monopoly
E-bikes from other brands can be problematic because:
- spare parts are becoming scarce
- only authorised workshops are allowed to repair them
- the software is locked
AureusDrive deliberately works openly:
multi-brand workshops, spare parts accessible, constantly growing partner network that will soon cover the whole of Switzerland

What makes AureusDrive special in the sale
✔ 1. Discounts on new bikes
On selected models and promotions – but always without compromising on quality.
Ideal for commuters who want a premium e-bike at a special price.
✔ 2. Approved used bikes
Well-maintained returns or trade-in models, tested and with a warranty.
✔ 3. Demonstration models from partners & our own stock
Virtually new, driven several times over short distances – great price.
Everything online in the shop or directly on site in a branch.
Conclusion: A sale e-bike is worthwhile – if the brand delivers quality
An e-bike in a sale can be a risk – but it doesn’t have to be. If you choose a reduced model, pay attention to:
- Battery quality
- Motor performance & repairability
- Component quality
- Open service structure
- Transparency of the manufacturer
AureusDrive combines all these factors – and at the same time offers fair prices without unnecessary marketing mark-ups.
A sale e-bike can be a risk – unless it’s an AureusDrive
For anyone looking for a reliable, high-quality e-bike that’s suitable for everyday use, a sale AureusDrive is a smart choice.
Our models full of drive:
Further contributions
-
AureusDrive – the smart Lucerne alternative to Stromer e-bikes
Switzerland is known for its high-quality e-bikes – and brands such as Stromer have coined the term ‘S-Pedelec’ worldwide. But…
-
Cycling an e-bike in autumn – tips, answers and the most important questions
Autumn is a wonderful season for e-bike rides: the leaves are ablaze with colour, the air is fresh and the…
-
Second-hand e-bikes – is it worth buying a used e-bike?
The e-bike market has been growing for years – and with it the range of second-hand and demonstration models. If…












